Shooting Cocktails for menu's

Shooting alcohol is a lot of fun! Especially when we do it for work and we get to shoot awesome creations from Diageo - www.diageo.com at their Toronto office (one of the nicest offices I have had the pleasure to shoot in) for the Amazing Duke Pubs in Toronto.

Creating appealing images of drinks is so much fun, I imagine the taste and how those flavours would be visually represented and what visual qualities the drinks flavours have .

Creative lighting of drinks is such an involved and interesting process , I imagine the drink is a person with a unique personality, I imagine a short backstory on the personality and use that to help create the lighting design for the drink.